My Story
Resources
Pricing Experimentation Handbook →
Blog →

Let's fix your SaaS pricing

Work with Potio and walk away with a complete SaaS pricing redesign and a clear plan to roll it out — all in one structured sprint.

Work with me
Potio Founder Serge
SaaS Pricing Transformation
Hands-on consulting to realign your pricing with how your business has evolved and where it's headed.
What you get:
  • Pricing model redesign
    We redesign your pricing from the ground up: value metrics, packaging, price points and communication.
  • 1:1 work with your team
    I’ll run workshops and have conversations with stakeholders to understand your business and align the pricing direction across functions.
  • A pricing partner
    I’ll guide and challenge you, but you’ll always be the decision-maker. We’ll get to the right model together, with buy-in from your team.
  • Support through rollout and beyond
    When it’s time to go live, I’ll help you de-risk the launch through rollout planning and internal comms.
Pricing based on your company's stage:
Prices shown in USD
Early Stage
Founders validating their pricing logic.
$8,500
  • $0 - $250k ARR
  • Max 2 stakeholders
Growth
Teams optimizing for scale.
$15,000
  • $250k - $5M ARR
  • Max 4 stakeholders
Scaleup
Mature orgs requiring strategic alignment.
Starts at $25,000
  • $5M - $100 ARR
  • OR 5+ stakeholders
"We came in with hunches. Serge brought the framework, data, and execution plan to do it right. Everything was tailored to our business, and we left the process with real confidence in our pricing."
Nick Dominato, CEO of Autobolt
"Serge replaced our "what-if" fears with a data-driven strategy, transforming a high-stakes decision into calculated moves. He helped us maximize revenue while keeping churn in check. Highly recommend him if you need a consultant who balances data with practical business sense."
Connie Yuen, Head of Finance at Bloom Growth™
"Working with Potio has been great. Tech support has been both highly responsive and exceedingly competent."
Brian Burke, Founder of LSRM.ai
"Serge is the best person you can find to help your business. His process is detailed but simple, so anyone can get the most value, even without prior experience."
Brandon Diaz, CEO of Vitxi
"Serge helped validate our pricing redesign and clarified how to communicate the changes to our customers more clearly."
Andres Kõiva, Co-Founder of Raal

My previous engagements:

  • +60% ARR
    Team collaboration SaaS (SMB, $1M ARR)
  • +25% ARR
    Productivity platform (B2B/B2C, $20M ARR)
  • Win rate up 3x
    AI Insurtech platform (early-stage)
  • +80% ARR
    Automotive technology SaaS (B2B, $2M ARR)

Who I work with

  • SaaS companies from pre-revenue to $100M ARR
  • PLG or hybrid PLG-sales models
  • Both B2B and B2C software businesses
  • AI, infra, API, productivity. If it's SaaS, I'm in

Who I (usually) don't work with

  • Companies with $100M+ ARR
  • High-ticket, low-volume businesses with long sales cycles
  • Agencies, consultancies, ecommerce, or companies selling physical products
Serge Herkül
Serge Herkül
Founder, Potio

I'm not from McKinsey and that's the point.

I've founded three SaaS companies and ran Toggl as CEO. Pricing was never a theoretical exercise for me. It was tied to revenue targets, board conversations, churn and sales friction. I've made the hard calls that I now advise on.

That's the lens I bring to Potio. Hands-on, founder-minded, outcome-obsessed.

If you're after polished slide decks and theoretical recommendations, that's not me.
If you want pricing you can actually ship, with a partner who's been in your seat, I'm your guy.

My LinkedIn → My Story →

Why work with Potio instead of winging it

You’ll cut months off your timeline
Pricing drags when no one owns it. It’s cross-functional by nature, which means it’s easy to stall, hard to ship, and usually no one’s job. I bring structure, momentum, and decisions (not just another Notion doc). You’ll move faster and waste way less energy.
You’ll land on better pricing
You already know pricing drives growth. But the path is full of traps: wrong model, wrong rollout, internal misalignment. I’ve made those mistakes so you don’t have to. The result? A pricing model you wouldn’t get to on your own... and the growth that comes with it.

Changing your pricing?
Let's get it right.

Book a 1-on-1 call

Changing your pricing? Let's make sure you get it right the first time.

I bring the structure, experience, and outside perspective your team needs to make smart, confident pricing decisions—without months of internal back-and-forth.